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1. Introduction
2. Overview
3. Exporting is an ancient human activity
4. What exporting delivers
5. Competition today
6. Why export?
7. Questions often asked
8. A 10P framework to consider
9. The 10P checklist
10. Problems in foreign market research
11. Public policy dimension (1)
12. Interview with Mr. Aiman Abmbusaidi
13. Public policy dimension (2)
14. Continuing improvement and reinvention
15. Decision making for foreign markets
16. Political acceptability profile
17. Political intervention in business
18. Market entry
19. Desirable market characteristics
20. SME
21. Desirable SME characteristics
22. SME drivers
23. Internationalisation benefits
24. SME international marketing
25. Requirements to be competitive overseas
26. Trade justice
27. The company's competencies
28. Where to go and how to do it?
29. The advent of change
30. IT - real time disadvantage
31. Envisioning opportunity
32. Communication
33. Determinants of export performance
34. Price is not always critical
35. Price - do not panic
36. Do not take language for granted
37. Four different meanings of 'Yes'
38. The credit crunch reflex
39. Eight new directions
40. Present and future challenges (1)
41. Present and future challenges (2)
42. Present and future challenges (3)
43. Present and future challenges (4)
44. Present and future challenges (5)
45. Present and future challenges (6)
46. Think strategically
47. Final thoughts

Topics Covered

• What exporting delivers
• Foreign market research problems
• Public policy dimension
• Political intervention in business
• Market entry
• Internationalization benefits
• Where to go and how to do it?
• Envisioning opportunity
• Determinants of export performance
• Four different meanings of 'yes'
• Present and future challenges

Links

Series:

• Exporting, International and Global Marketing Management

Categories:

• Global Business Management

Talk Citation

Publication History

• Published on December 10, 2009