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3PL collaboration: Supply chain success stories between shippers and 3PLs
Two compelling case studies address true shipper and third-party logistics (3PL) collaboration and what it looks like to get to a symbiotic relationship and mutualism. This is a place where true collaboration occurs, resulting in benefits of service, efficiency and balance of cost and profit for supply chain partners. In this paper are examples of how healthy conflict builds trust, especially when one party initially perceived a successful outcome as one-sided. The focus is on how collaboration among supply chain partnerships produces innovative solutions, more efficient operations, lower logistics costs and better service. The paper explores types of collaboration and when they work best, how to drive collaboration with customers and key outcomes of collaboration in consumer packaged goods (CPG) supply chains.
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Robin C. Siekerman Robin Siekerman is Vice President of Marketing and Customer Solutions for The Shippers Group, with primary responsibilities for strategic marketing initiatives as well as branding and public relations. With high-energy drive and creativity, combined with over 20 years’ experience in logistics sales, marketing and supply chain programme development, Robin is skilled at building relationships and delivering results. Her leadership and vision give rise to collaborative programmes and cultural initiatives helping transform plans into workable programmes, analysis and financial solutions. Additionally, Robin serves as a board member for the Atlanta Roundtable of the Council of Supply Chain Management Professionals, an advisory board member for the Supply Chain Management Program at Georgia Highlands College and e-Commerce Leadership Council member. She is also an active member of the Transportation Marketing and Sales Association. Prior to joining The Shippers Group, Robin has worked throughout her career in logistics sales, marketing and creating innovative supply chain programmes. Her roles have included VP of business development for Palisades Logistics, director of marketing and sales at Americold Logistics, logistics and supply chain programs specialist at Kimberly-Clark Corporation, and sales and programs manager at DSC Logistics. Robin holds a Bachelor’s degree in business administration from the University of Tennessee.
CitationSiekerman, Robin C. (2021, September 1). 3PL collaboration: Supply chain success stories between shippers and 3PLs. In the Journal of Supply Chain Management, Logistics and Procurement, Volume 4, Issue 1.