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The data trust model proposes individuals can control their data for profit
This paper explores the concept of the data trust model as a way of giving individuals control over their personal data and potentially being compensated for use. We will look at the benefits and challenges of this model and how it fits with current regulation. Finally, the paper provides examples of how this model can be used and explores the question of whether the European Union (EU) Trusts Project is considering the data trust model to create a marketplace using EU citizen data.
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Susan Raab is managing partner for the Customer Data Platform Institute, where she handles the institute’s privacy initiative and international partnerships and research. She has spent many years as an international marketer and journalist. Her marketing agency, which is part of Raab Associates LLC, has worked with corporate international clients in the education, publishing, game and non-profit sectors. This has included the American Girls Collection, the International Board on Books for Young People, National Geographic, Penguin Random House and Wizards of the Coast (D&D). She has also been a marketing columnist for more than 20 years reporting on trends, issues and technology, including for publications and news services, and she has been a broadcast correspondent for public radio. Susan has also served as marketing adviser to Bank Street College of Education, the University of Connecticut and the University of Florida.