Share these talks and lectures with your colleaguesInvite colleagues
Marketing tobacco products to communities of colour and a much-needed plan for change
This paper takes up the issue of tobacco marketing and explores its history via the lens of three communities of colour: Native American, Central American and African American. The paper concludes with substantive activities and policies that could lead to the elimination and/or reduction of the marketing of tobacco to communities of colour.
The full article is available to institutions that have subscribed to the journal.
Richard Greggory Johnson Iii is Chair of the Department of Public and Nonprofit Administration, University of San Francisco. He also chairs the university’s institutional review board. His research centres on social equity within the fields of public policy, management, higher education and human resources management. Dr Johnson holds graduate degrees from Georgetown University, Golden Gate University and DePaul University.
Hugo Renderos teaches criminal justice and public administration at Purdue University. He has previously taught in Nicaragua and El Salvador, and worked as a consultant in the areas of decentralisation, citizen security and economic development in Nicaragua and El Salvador. His research focuses on peace studies, peace accord negotiations, regime transformation and terrorism and gang-linked transnational criminal activity. He holds both a juris doctor degree and a doctorate in political science.
Theresa Kaimanu is a professor at Portland State University. She earned her interdisciplinary PhD from the University of Washington with an emphasis on public/health administration and policy. Her research interests include tribal management, health disparities and socio-economic reform. Dr Kaimanu is a tribally enrolled member of the Shoalwater Bay Nation.
CitationJohnson Iii, Richard Greggory, Renderos, Hugo and Kaimanu, Theresa (2020, September 1). Marketing tobacco products to communities of colour and a much-needed plan for change. In the Journal of Cultural Marketing Strategy, Volume 5, Issue 1.