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Designing robust strategies for the digital age
Digitisation is a key priority in many industries. Yet many companies engaging in such transformational processes lack a clear-cut digital strategy. What is more, many of those companies with a strategy in place rely on conventional strategy frameworks instead of putting the framework to the digital test. This paper uses case examples and questions to inform companies on the robustness of their digital strategy.
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Jacques Bughin is a senior partner at McKinsey & Company where his work focuses on high-tech, telecom and media industries. He is a director of the McKinsey Global Institute and a Fellow of ECARES and the University of Leuven. He is the co-author of ‘Managing Media Companies’ (Wiley & Sons), and his academic articles have been published in such journals as the European Economic Review, Management Science, Journal of Economic Behavior and Organization and Journal of Big Data.