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Integrating social media with mobile, online and other marketing channels
While the traditional model of blasting messages to customers and potential customers is fading, a new model has emerged. The same customers who are tuning out the formulaic advertising messages of yesterday are now tuning in to their own personal world of social media for product and marketing advice. Being ‘social’ means being available for real-time marketing, real-time customer service and real-time user analytics. The combination of mobile and social media marketing is powerful because it represents an interactive cross-media channel that allows consumers to move instantly from ad placement to point of sale, anytime, anywhere. Together, mobile and social technology are not only transforming how people communicate with each other but also how advertisers and marketers are communicating with them. By mining conversations across multiple social channels, sentiment analysis can help create strategies and engage new customers, while also revealing important insights into a company and its products. This new reality offers a great opportunity to any company willing to step into the world of mobile and social media marketing.
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Andrew Pearson is the Founder and Managing Director of Intelligencia Limited, a leading implementer of artificial intelligence, business intelligence, customer experience, data integration, digital marketing and social media solutions for the gaming, finance, manufacturing, travel and retail industries. He has written a number of books on these subjects, as well as penned articles for such publications as ComputerWorld HK, the Journal of Mobile and Social Media Marketing, The Mobile Marketer and Forbes ME. He is also a sought-after speaker, and lectures on such topics as artificial intelligence, machine learning, casino and mobile marketing, analytics and social media.