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0:00
Hello, my name is
Ekaterina Albats.
I am a post-doctoral researcher
at LUT Business School,
LUT University in Finland.
I'm an expert in
innovation management,
knowledge and
technology transfer and
particularly academia
industry collaboration.
Today I'm gonna talk about
the role of individuals in
university industry
collaboration, or cooperation.
Before I move to the role of
individuals, into the
actual topic of today,
I really want to zoom off to
the global picture
and explain why
individuals or
boundary spanners play
such an important role in
inter-organizational collaboration.
Why is it all important?
0:41
We all know that
economic shocks matter.
We still remember the
crisis from 2008.
Of the latest we have
the COVID crisis.
We have geopolitical shocks,
which all lead to deglobalization
trends, to companies
and all other organizations
becoming more and
more disconnected,
more focused on
what is happening
inside the company or into
their close circle
of organizations and
ecosystems. What is
waiting for us ahead?
1:11
In terms of where are we going
in all these disruptions,
the experts from the
World Economic Forum,
particularly the futurists,
talk about the four
possible scenarios
in terms of two-dimensions,
physical and vertical
integration.
In the most optimistic scenario,
the globalization comes
back and the reconnection
of organizations
happens in terms of
both physical and
vertical integration.
In the scenario 2, the physical
integration increases,
but the virtual
fragmentation takes place.
There is a growing disconnect,
cultural and security
considerations that have
led to a backlash against
global digital platforms
viewed as sources of
increased vulnerabilities
and divergence.
In the scenario 3,
vertical integration
takes place,
but the physical
fragmentation comes in.
It happens when, for instance,
input restrictions take place,
competition for
food is increasing,
competition for energy
and other commodities
while the technology
platform in turn
and other online services,
continue to multiply with
rising economic and
political importance.
In the scenario 4, the
most pessimistic scenario,
there is systemic fragmentation,
where both the physical and
the vertical integration
decrease and
organizations become more and
more distant from each other.
