Henry Stewart Talks

The Marketing & Management Collection

Home Categories Series
Home  /  Marketing Tools  /  Sport Marketing  /  Sport and the international marketing environment
Online Seminars By Leading World Experts
Search

Talk: Sport and the international marketing environment (37 min)

We hope you have enjoyed this limited-length demo talk

  • Review options for obtaining full talk access by clicking 'Purchase Options' on the right.
  • Would you like to request to be kept updated on The Marketing & Management Collection?
Keep Me Updated       Replay Talk
Share: Email via Local Program (e.g. Outlook)  Email via the Web  Share with Facebook  Tweet on Twitter  |  more
Printable material Printable Slide Handouts PDF

DETAILED SLIDE INDEX

  1. 1. Introduction (1)
  2. 2. Introduction (2)
  3. 3. Aims
  4. 4. The organisational field
  5. 5. Sports organisations
  6. 6. Highbury stadium of Arsenal football club (1)
  7. 7. Highbury stadium of Arsenal football club (2)
  8. 8. Emirates stadium (1)
  9. 9. Emirates stadium (2)
  10. 10. Sport governing bodies and sport manufacturers
  11. 11. Sports customers
  12. 12. Non-sporting organisations
  13. 13. Global trends: drivers
  14. 14. Australian football and global trends (1)
  15. 15. Australian football and global trends (2)
  16. 16. Marketing in the international environment
  17. 17. Step 1: establish mission
  18. 18. Step 2: market selection
  19. 19. Political factors
  20. 20. Economic factors
  21. 21. 2007 rugby world cup
  22. 22. Socio-cultural factors
  23. 23. Experience (1)
  24. 24. Experience (2)
  25. 25. Technological factors
  26. 26. Competitive environment
  27. 27. Competitive environment: Australia
  28. 28. Step 3: select mode of entry
  29. 29. Licensing
  30. 30. Exporting
  31. 31. Joint ventures and alliances
  32. 32. Step 4: market expansion
  33. 33. Positioning and segmentation
  34. 34. Localising strategy
  35. 35. Leveraging networks
  36. 36. Step 5: rationalisation and evaluation
  37. 37. Issues with gobal strategies
  38. 38. Can we be international by staying at home?
  39. 39. Implications for marketers
  40. 40. Recommendations
  41. 41. Summary
  42. 42. Conclusion
  43. 43. References
  44. 44. END
View Full Listing

RELATED TALKS

Play 'The distinctive nature of sport marketing'
The distinctive nature of sport marketing More info
Prof. Simon Chadwick

TOPICS COVERED IN THIS TALK

  • The scale and nature of sport
  • The need and definition of sport marketing
  • The direct and indirect sport marketing domains
  • The scope of sport marketing
  • The challenges facing sport marketers
  • Arguments for and against sport marketing
Play 'International marketing'
International marketing More info
Prof. Kevin Ibeh

TOPICS COVERED IN THIS TALK

  • Definition and scope
  • Differences with intra-national marketing
  • Reasons for increasing prevalence
  • Key marketing management tasks
  • Entry and development modes
  • Winning in international markets
  • Know why, know how, know what, know who
  • Reasons for failure
Play 'Future of sports marketing: trends, challenges, solutions'
Future of sports marketing: trends, challenges, solutions More info
Mr. Gareth Moore

TOPICS COVERED IN THIS TALK

  • New areas of development in sport marketing
  • What can sponsors, clubs, teams or events do to keep up with the changes and get the best out of them?
  • What technology, methodologies and tools will get the best results
Play 'Marketing major sports venues - the Amsterdam ArenA case'
Marketing major sports venues - the Amsterdam ArenA case More info
Dr. Andrea Santini

TOPICS COVERED IN THIS TALK

  • The marketing of major sport venues: process and main phases
  • The complexity of marketing major sport venues
  • The relation between marketing & sales and the legal, operational and management structure of a large sport venue
  • The case of the Amsterdam ArenA
  • The development of large entertainment areas, the ArenA Boulevard
Play 'The marketing environment'
The marketing environment More info
Dr. James Blythe

TOPICS COVERED IN THIS TALK

  • Classifying environmental factors
  • Influence of Governments
  • Economic factors in the environment
  • Socio-cultural issues
  • Technological factors
  • Legal factors in the environment
  • Environmentalism and the marketing environment
  • Influencing the macro-environment
  • The competitive environment
  • The industry environment
  • The customer environment
  • Staff relationships
  • Corporate culture
  • Resource constraints

TALK'S CITATION

Kitchin, P. (2008), "Sport and the international marketing environment", in Chadwick, S. (ed.), Sport Marketing: Analysis of all the essential aspects of sport marketing, illustrated with numerous real world case studies, The Marketing & Management Collection, Henry Stewart Talks Ltd, London (online at http://hstalks.com/go)

RELATED SERIES

Financial Services Marketing
The role and power of marketing in the financial environment
Marketing Hotels
Addressing the unique challenges of marketing hotels
Mobile Marketing
How to leverage the mobile channel for marketing
Retail Marketing
The marketing issues facing a fast-changing sector
Marketing to Women
Understanding how women buy and how to gain your share of this crucial market
Back to top
Welcome, Guest
Cart (0)   Login  
Free Institution-Wide Trial Recommend to Librarian Keep Me Updated Purchase Options

Purchase Individual Talk

24-hour online access for only $29.99
More info

TALK PURCHASE INFORMATION

Immediate online access to an Individual Talk is provided with a Single User License for a period of 24 hours.

The 24-hour period will commence after purchase completion, and from the first time you click to play the purchased talk. During the 24-hour period you have unlimited, full access to the purchased talk.

Price: $29.99

Add Talk to Cart

Purchase Series

3-year online access for only $244.99
More info

SERIES PURCHASE INFORMATION

Immediate online access to this Full Series of 10 talks is provided with a Single User License for a period of 3 years from purchase completion.

Price: $244.99

Add Series to Cart

Obtain Institutional License

Obtain a custom license for your institution

ABOUT THIS TALK

Speaker(s)

Mr. Paul Kitchin Show Biography

SPEAKER BIOGRAPHY

Mr. Paul Kitchin – Lecturer in Sport Mangement, London Metropolitan University, UK

Paul Kitchin works at London Metropolitan Business School where he is a programme leader for the MA in Sport Management. His research interests include marketing communications through sport and the marketing of new media. He is editor of the forthcoming London Journal of Tourism Sport and Creative Industries and has been on the editorial board of the International Journal of Sport Management and Marketing since 2006.

Publication Date

May, 2008

Topics Covered

Sport and the international marketing environment... more

TOPICS COVERED IN THIS TALK

  • Sport and the international marketing environment
  • Competitive domestic markets and global trends
  • Market selection and market development
  • Rationalization and evaluation
  • Issues with globalization

Series

Sport Marketing

OTHER TALKS IN THIS SERIES

THEORETICAL PERSPECTIVES
Play '1. The distinctive nature of sport marketing'
1. The distinctive nature of sport marketing More info
Prof. Simon Chadwick

TOPICS COVERED IN THIS TALK

  • The scale and nature of sport
  • The need and definition of sport marketing
  • The direct and indirect sport marketing domains
  • The scope of sport marketing
  • The challenges facing sport marketers
  • Arguments for and against sport marketing
Play '2. Attracting and retaining sports fans'
2. Attracting and retaining sports fans More info
Dr. Ben Shields
Prof. Irving Rein

TOPICS COVERED IN THIS TALK

  • Problems of attracting and retaining sports fans
  • Historical perspective on the causes of the contemporary fan attraction and retention challenge
  • Systematic approach to solving problems based on fan connections, brand transformation and strategy development
  • Specific discussion of the essential strategies for fan engagement
Play '3. Creating and managing sport teams' brands'
3. Creating and managing sport teams' brands More info
Prof. Andre Richelieu

TOPICS COVERED IN THIS TALK

  • The strategic value of branding
  • The branding of sport teams and its relevance
  • The branding of teams in North America vs. Europe
  • Sport, hip hop and branding
  • The internationalization of sport teams' brands
4. Sport and the international marketing environment
Mr. Paul Kitchin
Now Playing
Play '5. Marketing major events'
5. Marketing major events More info
Dr. Dave Arthur

TOPICS COVERED IN THIS TALK

  • The classification of major events
  • The scope and impact of major events
  • Sport versus generic marketing
  • Strategic event marketing planning
CASE STUDIES
Play '6. Strategy in sponsorship - the basis for creativity'
6. Strategy in sponsorship - the basis for creativity More info
Mr. Shaun Whatling

TOPICS COVERED IN THIS TALK

  • The difference between a strategy and a plan
  • Components and criteria of strategy
  • Clear objective setting as foundation
  • Parameters for creativity
  • Example of excellence in creative emerging from clear strategy
Play '7. The brand game: Club vs Country'
7. The brand game: Club vs Country More info
Mr. Ed Coan

TOPICS COVERED IN THIS TALK

  • What is a brand?
  • Local football club as a brand
  • an example of Watford football club
  • National football team as a brand
  • Fundamental differences between club and country
Play '8. Future of sports marketing: trends, challenges, solutions'
8. Future of sports marketing: trends, challenges, solutions More info
Mr. Gareth Moore

TOPICS COVERED IN THIS TALK

  • New areas of development in sport marketing
  • What can sponsors, clubs, teams or events do to keep up with the changes and get the best out of them?
  • What technology, methodologies and tools will get the best results
Play '9. Marketing major sports venues - the Amsterdam ArenA case'
9. Marketing major sports venues - the Amsterdam ArenA case More info
Dr. Andrea Santini

TOPICS COVERED IN THIS TALK

  • The marketing of major sport venues: process and main phases
  • The complexity of marketing major sport venues
  • The relation between marketing & sales and the legal, operational and management structure of a large sport venue
  • The case of the Amsterdam ArenA
  • The development of large entertainment areas, the ArenA Boulevard
Play '10. Creative sport marketing communications - the case of Atletico de Madrid'
10. Creative sport marketing communications - the case of Atletico de Madrid More info
Mr. German Robles Gonzales

TOPICS COVERED IN THIS TALK

  • Examination of the creative way in which Atletico de Madrid has used a marketing campaign to promote the club
  • The campaign aimed at helping to boost attendances while accentuating the nature of the club's brand and fans associated with it
  • This campaign won major marketing awards