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Navigable Slide Index

1. Introduction
2. Introduction of the speakers
3. Encroachment (1)
4. Encroachment (2)
5. The encroachment framework (1)
6. The encroachment framework (2)
7. Six types of new products & services
8. Immediate high-end (1)
9. Immediate high-end (2)
10. Immediate low-end
11. New attribute high-end
12. Fringe market low-end (1)
13. Fringe market low-end (2)
14. Detached market low-end
15. New market high-end
16. The encroachment framework elaborated

Topics Covered

• New products can take market share
• New attributes can be introduced
• The encroachment framework
• Six types of new products & services
• Immediate high-end
• Immediate low-end
• New attribute high-end
• Fringe market low-end
• Detached market low-end
• New market high-end
• Core attribute performance vs. New attribute performance

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Series:

• Operations Strategy

Categories:

• Technology & Operations

Bite-size Case Studies:

• How Nintendo positioned the launch of Wii

Talk Citation

Publication History

• Published on July 8, 2014