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1. Introduction
2. Lecture plan
3. Political communications defined
4. The public sphere
5. Public sphere definition
6. Public opinion?
7. The 'democratic conversation'
8. What is the media?
9. Impact of new technology
10. Media impact on the political process
11. The 'perceived' power of the media
12. The media/politics nexus
13. Informed consent in practice
14. Who do the public trust?
15. The growth of 'spin'
16. Relations between politicians and the media
17. The journalists' perspective
18. The politician's perspective
19. The result....
20. The 'paradox' of political communications
21. The political communications paradox (1)
22. The political communications paradox (2)
23. News releases: Home and Health Departments
24. Playing the 'media game'
25. Department of Health 7th April 2006
26. Guidelines for government press officers
27. The paradox resolved?
28. Practice case study
29. Obama online: the raw numbers (1)
30. Obama online: the raw numbers (2)
31. Basic communication techniques
32. Immediate action items
33. General lessons learnt
34. Research case study
35. The 'actual' power of the media
36. Alternative approaches
37. More than one news agenda
38. Changed party approaches
39. The air and ground wars: Labour
40. The air and ground wars: Conservative
41. The sound of silence
42. Labour news initiatives
43. Conservative news initiatives
44. Liberal Democrat news initiatives
45. Whose agenda
46. Research conclusions
47. Overall conclusions
48. Thanks for listening

Topics Covered

• Political communications defined
• The public sphere
• The 'democratic conversation'
• How does the media impact on the political process?
• The media/politics nexus
• The growth of 'spin'
• The political communications paradox
• Obama's online campaign: a case study
• Researching political communications
• Agenda setting in UK elections
• Overall conclusions

Links

Series:

• Journalism

Categories:

• Management, Leadership & Organisation
• Marketing & Sales

Bite-size Case Studies:

• Obama’s online campaign: a personal touch for the masses

Talk Citation

Publication History

• Published on June 10, 2010