Henry Stewart Talks

The Marketing & Management Collection

Online Seminars By Leading World Experts
Search

Talk: Entry mode strategy in global marketing (43 min)

 Loading...

This talk is not yet available, however should be within a few days.

We apologize for the inconvenience.

- Henry Stewart Talks

X Navigable Slide Index
  1. Introduction
  2. Global Marketing textbook
  3. The stages in the internationalization process
  4. Structure of the presentation
  5. Small businesses and globalization
  6. A simplified value chain
  7. Centralization and decentralization
  8. Upstream and downstream functions: Pocoyo
  9. Market entry modes and distributions decision
  10. 3 types of entry modes
  11. Classification of market entry modes
  12. Choosing an entry mode: factors to consider
  13. Choosing an entry mode - Jarlsberg (1)
  14. Choosing an entry mode - Jarlsberg (2)
  15. Export modes
  16. Major types of exporting
  17. Indirect, direct and cooperative export
  18. Direct export modes
  19. Finding an intermediary
  20. What to look for when choosing an intermediary
  21. Potential partners - "wish profile"
  22. International partner matrix
  23. Agent entitlements upon contract termination
  24. Lysholm Linie Aquavit (1)
  25. Lysholm Linie Aquavit (2)
  26. Distributor - Berentzen's productmix (1)
  27. Distributor - Berentzen's productmix (2)
  28. Intermediate entry modes (1)
  29. Intermediate entry modes (2)
  30. Benetton's use of contract manufacturing
  31. Life cycle benefits of licensing
  32. McDonald's as a global franchise
  33. Strategic alliances (non-equity alliance)
  34. Joint ventures (equity alliance)
  35. Reasons for using joint ventures
  36. Stages in joint-venture formation
  37. Partner-partner relationships creating a venture
  38. Types of value chain partnerships
  39. Collaboration possibilities in the value chain
  40. Entry modes into Chinese market
  41. International strategic alliances
  42. Sony Ericsson coalition
  43. Ka-Boo-Ki
  44. LEGO website
  45. KABOOKI website
  46. Hierarchical modes (1)
  47. Hierarchical modes (2)
  48. Starbucks prefers hierarchical modes
  49. Types of hierarchical modes
  50. Domestic based sales representatives
  51. Resident sales representatives
  52. Sales and production subsidiary
  53. Reasons for establishing local production facilities
  54. Region centre
  55. Region centre - the lead country concept
  56. Roles of regional headquarters
  57. Methods of establishing a wholly-owned subsidiary
  58. Divestment of foreign operation: a framework
  59. Case study: Durex (1)
  60. Case study: Durex (2)
  61. Conclusions
  62. Thank you
  63. END
1 2 3 4

We hope you have enjoyed this limited-length demo talk

  • Review options for obtaining full talk access by clicking 'Purchase Options' on the right.
  • Would you like to request to be kept updated on The Marketing & Management Collection?
Keep Me Updated       Replay Talk
Close This is a limited length demo talk; you may login or review purchase options.

SHARE THIS TALK

Email via Local Program (e.g. Outlook) Email via the Web Share with Facebook Tweet on Twitter Share with Gmail Share with VKontakte Share with LinkedIn More

DETAILED SLIDE INDEX

  1. 1. Introduction
  2. 2. Global Marketing textbook
  3. 3. The stages in the internationalization process
  4. 4. Structure of the presentation
  5. 5. Small businesses and globalization
  6. 6. A simplified value chain
  7. 7. Centralization and decentralization
  8. 8. Upstream and downstream functions: Pocoyo
  9. 9. Market entry modes and distributions decision
  10. 10. 3 types of entry modes
  11. 11. Classification of market entry modes
  12. 12. Choosing an entry mode: factors to consider
  13. 13. Choosing an entry mode - Jarlsberg (1)
  14. 14. Choosing an entry mode - Jarlsberg (2)
  15. 15. Export modes
  16. 16. Major types of exporting
  17. 17. Indirect, direct and cooperative export
  18. 18. Direct export modes
  19. 19. Finding an intermediary
  20. 20. What to look for when choosing an intermediary
  21. 21. Potential partners - "wish profile"
  22. 22. International partner matrix
  23. 23. Agent entitlements upon contract termination
  24. 24. Lysholm Linie Aquavit (1)
  25. 25. Lysholm Linie Aquavit (2)
  26. 26. Distributor - Berentzen's productmix (1)
  27. 27. Distributor - Berentzen's productmix (2)
  28. 28. Intermediate entry modes (1)
  29. 29. Intermediate entry modes (2)
  30. 30. Benetton's use of contract manufacturing
  31. 31. Life cycle benefits of licensing
  32. 32. McDonald's as a global franchise
  33. 33. Strategic alliances (non-equity alliance)
  34. 34. Joint ventures (equity alliance)
  35. 35. Reasons for using joint ventures
  36. 36. Stages in joint-venture formation
  37. 37. Partner-partner relationships creating a venture
  38. 38. Types of value chain partnerships
  39. 39. Collaboration possibilities in the value chain
  40. 40. Entry modes into Chinese market
  41. 41. International strategic alliances
  42. 42. Sony Ericsson coalition
  43. 43. Ka-Boo-Ki
  44. 44. LEGO website
  45. 45. KABOOKI website
  46. 46. Hierarchical modes (1)
  47. 47. Hierarchical modes (2)
  48. 48. Starbucks prefers hierarchical modes
  49. 49. Types of hierarchical modes
  50. 50. Domestic based sales representatives
  51. 51. Resident sales representatives
  52. 52. Sales and production subsidiary
  53. 53. Reasons for establishing local production facilities
  54. 54. Region centre
  55. 55. Region centre - the lead country concept
  56. 56. Roles of regional headquarters
  57. 57. Methods of establishing a wholly-owned subsidiary
  58. 58. Divestment of foreign operation: a framework
  59. 59. Case study: Durex (1)
  60. 60. Case study: Durex (2)
  61. 61. Conclusions
  62. 62. Thank you
  63. 63. END

RELATED TALKS

Play 'Globalization of market presence'
Globalization of market presence More info
Prof. Anil K. Gupta

TOPICS COVERED IN THIS TALK

  • Unpacking global strategy
  • Prioritization across SBUs/product lines, business units and country-markets
  • Strategic importance of markets and the ability to exploit them
  • Entry strategies
  • Managing partner risk in cross-border alliances
  • Degree of adaptation
  • Speed of local and global expansion
  • Examples including: Globalization of Marriott, Wal-Mart choice of markets and entry strategies
  • Haier entering the U.S.
  • McDonald’s in India
  • Starbucks Coffee in China
Play 'E-marketing strategy'
E-marketing strategy More info
Dr. Fiona Ellis-Chadwick

TOPICS COVERED IN THIS TALK

  • A well-planned e-marketing strategy can make the difference between being a winner or loser online
  • How to identify the strategic potential and critical factors that affect what a company might achieve online
  • Instructive framework that can help with the development of a coherent e-strategy and aid business planning
Play 'Cross-boundary marketing: sensitivity to global convergence or global individualism?'
Cross-boundary marketing: sensitivity to global convergence or global individualism? More info
Prof. Luiz Moutinho

TOPICS COVERED IN THIS TALK

  • International trade
  • Trends: globalization, market integration, labour markets and social change
  • What Europe looks like
  • Emerging economies coming out ahead
  • The end of the multinational business model?
  • Local sensitivity
  • Global individualism
  • Bottom-up approach
  • 'Coopetition' gaining acceptance
  • Managing in a borderless world
  • Collaborative marketing and commerce
  • International sourcing and procurement
Play 'Laying the foundations for multichannel marketing through CRM strategy'
Laying the foundations for multichannel marketing through CRM strategy More info
Prof. Adrian Payne

TOPICS COVERED IN THIS TALK

  • Positioning multichannel marketing within CRM strategy
  • The key processes in CRM strategy
  • The CRM strategy framework
  • Multichannel marketing and customer experience
  • Lessons from best practice exemplars
Play 'The global marketing imperative'
The global marketing imperative More info
Dr. Michael Czinkota

TOPICS COVERED IN THIS TALK

  • Trade growth
  • Key benefits
  • Changing power of governments
  • Introduction to new rules of regulation
  • New rules of competition
  • Only best in class projects
  • New meaning of targeting
  • Focus on process thinking

EMBED THIS TALK

Embed this talk in a Word document   Word       Embed this talk into your website   HTML      

TALK'S CITATION

Hollensen, S. (2009), "Entry mode strategy in global marketing", in Paliwoda, S. (ed.), Exporting, International and Global Marketing Management: Beyond the fundamentals, The Marketing & Management Collection, Henry Stewart Talks Ltd, London (online at http://hstalks.com/?t=MM0902455)

RELATED SERIES

Experiential Marketing
Shaping the future of global brands
Retail Marketing
The marketing issues facing a fast-changing sector
Financial Services Marketing
The role and power of marketing in the financial environment
Sport Marketing
Analysis of all the essential aspects of sport marketing, illustrated with numerous real world case studies
Marketing Hotels
Addressing the unique challenges of marketing hotels
Welcome, Guest
Cart (0)   Login  
Free Institution-Wide Trial Recommend to Librarian Keep Me Updated Purchase Options

Purchase Individual Talk

24-hour online access for only $29.99
More info

TALK PURCHASE INFORMATION

Immediate online access to an Individual Talk is provided with a Single User License for a period of 24 hours.

The 24-hour period will commence after purchase completion, and from the first time you click to play the purchased talk. During the 24-hour period you have unlimited, full access to the purchased talk.

Price: $29.99

Add Talk to Cart

Purchase Series

3-year online access for only $544.99
More info

SERIES PURCHASE INFORMATION

Immediate online access to this Full Series of 22 talks is provided with a Single User License for a period of 3 years from purchase completion.

Price: $544.99

Add Series to Cart

Obtain Institutional License

Obtain a custom license for your institution

ABOUT THIS TALK

Speaker(s)

Prof. Svend Hollensen Show Biography

SPEAKER BIOGRAPHY

Prof. Svend Hollensen – Associate Professor of International Marketing, University of Southern Denmark, Denmark

Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark. He has worked as an International Marketing Coordinator in a large Danish multinational enterprise (Danfoss) as well as an International Marketing Manager in a company producing agricultural machinery. After working in industry he received his PhD from Copenhagen Business School. He has published articles in internationally recognized journals and is the author of Global Marketing, 4th edition, which has been translated into Chinese and Russian, with an Indian and a Spanish edition due to be published shortly. Svend Hollensen's research interests are within relationship marketing, globalization and internationalization of companies. Svend Hollensen has also worked as a business consultant for several multinational companies, as well as global organizations like World Bank.

Publication Date

November, 2009

Topics Covered

The entry mode is the institutional/organizational arrangement necessary for entry of a company's product or service into a foreign market... more

TOPICS COVERED IN THIS TALK

  • The entry mode is the institutional/organizational arrangement necessary for entry of a company's product or service into a foreign market
  • The company's choice of its entry mode is the net result of several, often conflicting forces
  • The need to anticipate the strength and direction of these forces makes the entry mode decision a complex process with numerous trade-offs between alternative entry modes

Series

Exporting, International and Global Marketing Management

OTHER TALKS IN THIS SERIES

VIEW THE TALKS
Play '1. The global marketing imperative'
1. The global marketing imperative More info
Dr. Michael Czinkota

TOPICS COVERED IN THIS TALK

  • Trade growth
  • Key benefits
  • Changing power of governments
  • Introduction to new rules of regulation
  • New rules of competition
  • Only best in class projects
  • New meaning of targeting
  • Focus on process thinking
Play '2. Risk management '
2. Risk management  More info
Mr. Jim Sherlock

TOPICS COVERED IN THIS TALK

  • The risk ladder
  • Country rating
  • Buyer rating
  • Open account
  • When , where and how
  • Documentary collections
  • The bill of exchange
  • Sight and termed drafts
  • Documentary letters of credit layout
  • LC operations
  • Strict compliance
  • Managing discrepancies
  • Some rules for getting paid
Now Playing
3. Entry mode strategy in global marketing
Prof. Svend Hollensen
Play '4. Exporting'
4. Exporting More info
Prof. Stan Paliwoda

TOPICS COVERED IN THIS TALK

  • What exporting delivers
  • Foreign market research problems
  • Public policy dimension
  • Political intervention in business
  • Market entry
  • Internationalization benefits
  • Where to go and how to do it?
  • Envisioning opportunity
  • Determinants of export performance
  • Four different meanings of 'yes'
  • Present and future challenges
Play '5. Export promotion in least developed countries: an overview of programs, challenges and prospects'
5. Export promotion in least developed countries: an overview of programs, challenges and prospects More info
Dr. Habte G. Selassie

TOPICS COVERED IN THIS TALK

  • Export promotional activities of national governments, NGOs and international institutions
  • Developed countries' programs for promoting exports from least developed countries (LDCs)
  • Outsourcing agricultural production to LDCs
  • Effectiveness of export promotion initiatives
  • Challenges and prospects for export development in LDCs
Play '6. Competing in foreign markets: a global perspective on national challenges'
6. Competing in foreign markets: a global perspective on national challenges More info
Dr. Michael McDermott

TOPICS COVERED IN THIS TALK

  • International marketing challenges and the national dimension
  • The domestic environment
  • Country of origin typology
  • International marketing challenges: the macro and micro relationship
  • The world class company
  • The impact of economic development
  • Resource-poor undeveloped markets
  • Resource-rich undeveloped markets
  • Emerging economies
  • Developed country economies
  • Country of origin and impact upon international marketing challenges
Play '7. Cross-boundary marketing: sensitivity to global convergence or global individualism?'
7. Cross-boundary marketing: sensitivity to global convergence or global individualism? More info
Prof. Luiz Moutinho

TOPICS COVERED IN THIS TALK

  • International trade
  • Trends: globalization, market integration, labour markets and social change
  • What Europe looks like
  • Emerging economies coming out ahead
  • The end of the multinational business model?
  • Local sensitivity
  • Global individualism
  • Bottom-up approach
  • 'Coopetition' gaining acceptance
  • Managing in a borderless world
  • Collaborative marketing and commerce
  • International sourcing and procurement
Play '8. Cross-cultural management: essential insights for international marketers'
8. Cross-cultural management: essential insights for international marketers More info
Prof. Nigel Holden
Mr. Martin Glisby

TOPICS COVERED IN THIS TALK

  • Culture is a major variable in the planning and execution of international marketing programs
  • The traditional values-based assumptions about culture have limitations in today's interconnected global economy
  • An alternative concept focuses on international marketing as a knowledge-based activity
  • Examples of challenges and benefits of this approach
Play '9. Internationalization and SMEs: a practitioner's perspective'
9. Internationalization and SMEs: a practitioner's perspective More info
Dr. Michael McDermott

TOPICS COVERED IN THIS TALK

  • Internationalization: the twin academic perspectives
  • The policy maker's perspective
  • The consultant's perspective
  • The challenges facing SMEs
  • Why begin exporting?
  • The 'push' and 'pull' factors
  • Seeking to identify priority markets
  • Exportitis
  • Identifying new markets to compensate for declining sales in the traditional markets
  • Addressing specific problems in markets of high strategic importance
  • Born global
  • Lack of focus
Play '10. The internationalization of family and non family-owned SMEs'
10. The internationalization of family and non family-owned SMEs More info
Dr. Dave Crick

TOPICS COVERED IN THIS TALK

  • Criteria for classifying family-owned firms
  • Approaches taken by firms in their internationalization strategies
  • Factors affecting the internationalization path
  • Transnational entrepreneurship
Play '11. Big markets for small companies'
11. Big markets for small companies More info
Prof. Peter Enderwick

TOPICS COVERED IN THIS TALK

  • Assessment of the opportunities and challenges facing smaller countries and firms when doing business in the large emerging markets of Asia
  • Importance and challenges of exporting
  • Attraction of emerging markets in Asia
  • Challenges of doing business in large emerging markets
  • Alternative entry strategies
  • Exporting assistance
Play '12. Nation branding'
12. Nation branding More info
Dr. Keith Dinnie

TOPICS COVERED IN THIS TALK

  • Objectives of nation branding
  • Reducing the identity-image gap
  • Evolution of nation branding
  • The brand positioning concept
  • Brand equity
  • Category flow model of nation branding
  • Public sector organizations
  • The brand architecture concept
  • Nation branding strategy development
  • Nation brand touchpoints
  • Ethical issues
  • Projecting a true and accurate country image
Play '13. Place branding and product-place image effects'
13. Place branding and product-place image effects More info
Dr. Nicolas Papadopoulos

TOPICS COVERED IN THIS TALK

  • Importance of place and nation branding, and its evolution over time
  • Place images in business, government and everyday life
  • The role of images in branding, and of branding and symbolism in perception and marketing
  • Components and characteristics of place images
  • Challenges to effective place branding
  • Main ingredients and strategic approaches to successful branding of places
Play '14. Recent trends in global advertising practice'
14. Recent trends in global advertising practice More info
Prof. Dr. Nükhet Vardar

TOPICS COVERED IN THIS TALK

  • How globalization and global advertising are intertwined
  • Brief look at the history of globalization
  • The changing face of globalization
  • Importance of networking in globalization
  • The definition of global advertising
  • How global advertising has evolved
  • Advantages and disadvantages of global advertising
  • The future of global advertising
  • Value Paradox: culture and the global advertising link
  • Cultural deterritorialization and its effects on global advertising
  • Global advertising in the Middle East
Play '15. Incoterms 2000'
15. Incoterms 2000 More info
Mr. Jim Sherlock

TOPICS COVERED IN THIS TALK

  • The origins of Incoterms 2000
  • Their importance in international trade contracts
  • Defining the costs
  • Defining the delivery obligations
  • Defining the point where risk passes
  • EEX to DDP
  • FOB and CIF problems with the 'ship's rail'
  • Introduction of FCA and CIP
  • The most appropriate terms
Play '16. International product policy'
16. International product policy More info
Dr. Lakhdar Boukersi

TOPICS COVERED IN THIS TALK

  • International product strategies: standardization versus modification and localization versus adaptation
  • Reasons for product modification
  • Modularization and postponement techniques
  • Global packaging and labeling
  • Global product-communication strategies
  • Global branding decisions
  • Country of origin effect on brands
  • Brand counterfeiting
Play '17. International branding'
17. International branding More info
Prof. T.C. Melewar
Dr. Suraksha Gupta

TOPICS COVERED IN THIS TALK

  • Definition of branding
  • Ways of branding
  • Purposes of branding
  • Types of brands
  • Brand architecture
  • Brand experience
  • Product branding
  • Corporate branding
  • Pragmatic shift
  • Current issues and challenges in international branding
Play '18. India as an emerging market'
18. India as an emerging market More info
Dr. Madhumita Banerjee

TOPICS COVERED IN THIS TALK

  • Emerging markets
  • Country/market attractiveness and complexities
  • Market assessment: critical issues
  • Growth drivers for regions and cities
  • How are organizations identifying international business and marketing opportunities?
  • Market entry and development challenges and opportunities
Play '19. Impact of Chinese culture on Chinese consumers'
19. Impact of Chinese culture on Chinese consumers More info
Dr. Junsong Chen

TOPICS COVERED IN THIS TALK

  • Understanding Chinese culture
  • Face culture and conspicuous consumption
  • Guanxi culture and gift consumption
  • Family culture
  • Dietary culture
  • Consumerism and Nationalism in China
Play '20. Brands across the Mekong: a dual case history'
20. Brands across the Mekong: a dual case history More info
Dr. Tim Andrews

TOPICS COVERED IN THIS TALK

  • Environmental backdrop: the greater Mekong sub-region
  • Lao market entry: Unilever and Castrol
  • Product and pricing
  • Promotion sensitivities: Lao versus Thailand
  • Promotion strategies
  • Distribution challenges
Play '21. International marketing planning: adaptation and standardization'
21. International marketing planning: adaptation and standardization More info
Prof. Demetris Vrontis

TOPICS COVERED IN THIS TALK

  • Concurrent international marketing planning issues and trends
  • The importance of planning and the use of an acronym in managing international marketing planning
  • Adaptation and standardization as business dilemmas
  • Environmental and business reasons and factors affecting international company behavior and performance
  • Guiding stakeholders to achieving customer satisfaction and reaching maximum performance
  • Plan or fail
Play '22. Globalization and corporate social responsibility'
22. Globalization and corporate social responsibility More info
Prof. Andrew McAuley

TOPICS COVERED IN THIS TALK

  • Globalization
  • Drivers and barriers
  • Some problems
  • Relevance to international marketing
  • Why corporate social responsibility?
  • High profile cases
  • Carroll's pyramid of CSR
  • A new business model
  • Encouraging CSR
  • Impact on marketing

We use cookies on this site to enhance your user experience

By clicking any link on this page you are giving your consent for us to set cookies.