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Navigable Slide Index

1. Introduction
2. Talk outline
3. Zoove's StarStar method - introduction
4. What is Zoove?
5. How does it work?
6. Offline to online via mobile
7. Evolution of direct response
8. Vision: dialable domain names
9. State of mobile marketing
10. Mobile content, web, video
11. Zoove and mobile marketing
12. Interface limits spontaneity
13. Short codes: too complicated
14. Short codes: too many steps
15. Zoove: simple mobile web access
16. Validation of SMS complexity
17. Volvo print ad (SMS and StarStar)
18. Other methods of direct response
19. Zoove: simple mobile video access
20. StarStar dialing solves problems
21. StarStar dialing system flexibility
22. Platform and use cases
23. StarStar market use cases
24. StarStar technology use cases
25. StarStar for SMS dialog
26. Direct response business model
27. StarStar for voice
28. Simple to provision
29. Zoove technology benefits
30. Mobile operator benefits
31. Benefits of Zoove
32. Zoove's StarStar method - summary
33. Common short codes - introduction
34. Flash presentation
35. Its about a market that moves
36. Its about texting (1)
37. Its about texting (2)
38. How receptive consumers are to marketing (1)
39. How receptive consumers are to marketing (2)
40. Reaching your target audience - ease of use
41. Reaching your target audience - statistics
42. Reaching your target audience - summary
43. Reaching your target audience - quotes
44. www.USshortcodes.com
45. Getting started
46. Mobilize you campaign
47. Activate your campaign
48. How does mobile marketing work for brands
49. The mobile marketing ecosystem
50. How to get started - websites
51. Uses for common short codes
52. Mobilize your marketing like so many brands have
53. Mobilize Your Marketing Campaigns Now - CSC
54. Mobile participation through IVR - introduction
55. Mobile participation through IVR - overview
56. Technology adoption and adaptation
57. Consumers are adopting technology
58. Utilization of various technologies - IVR can help
59. IVR overview (1)
60. IVR overview (2)
61. How to use IVR in mobile marketing programs?
62. Additional choice for Opt-in
63. IVR platform integration
64. Multi-media experiences engage consumers
65. Offer additional media options
66. Gather additional demographic information
67. IVR for opt-out management
68. Mobile participation through IVR - summary
69. Mobile participation through IVR - thank you
70. MMA consumer best practices - introduction
71. Single touch interactive
72. Voice is simple
73. IVR is more than ringtones
74. MMA background
75. Advertising and promotion
76. Double opt-in applies to IVR
77. Help and opt-out
78. MMA consumer best practices - thank you
79. Image recognition - introduction
80. Topics
81. Overview of image recognition opt-in
82. Advantages of image recognition opt-in
83. Case study: Wine Enthusiast and SnapTell
84. Use case: interactive print ads
85. Use case: interactive contest
86. Use case: interactive media promotion
87. Use case: comparison shopping
88. Image recognition technology
89. Robust and accurate image recognition
90. Image recognition - thank you

Topics Covered

• Zoove StarStar (**) method of opt-in
• Evolution of direct response
• State of mobile marketing
• Direct response business model
• Benefits
• Common short codes
• What is the best way to mobilize your marketing campaigns?
• How does mobile marketing work for brands?
• Uses for common short codes
• IVR
• How can IVR be used in mobile marketing programs?
• Voice is simple
• Double opt-in and IVR
• Image recognition based opt-in for mobile marketing
• Advantages of image recognition opt-in
• Image recognition technology

Links

Series:

• Mobile Marketing

Categories:

• Marketing & Sales
• Technology & Operations

Talk Citation

Hanley, M., Christensen, G., Strahan, D., Torbit, C., Darcey, J. and Ramkumar, G. (2009, April 8). Building permission-based relationships: new methods for gaining opt-in [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved April 24, 2024, from https://hstalks.com/bm/1227/.
Export Citation (RIS)

Publication History

• Published on April 8, 2009
• Archived on April 11, 2022