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Exporting, International and Global Marketing ManagementBeyond the fundamentals

Launched November 2009 Updated June 2020 23 lectures
Prof. Stan Paliwoda
Professor of Marketing, University of Strathclyde, UK
Summary

International trade is the most important economic activity in which we can hope to engage. It brings new products and services to new markets but above all, it brings wealth to all who engage in it. In a world where there is increasing international interdependence and collaboration, the nation state... read morehas been bypassed. Instead, supranational organisations such as the European Union, presently with 27 member states, have become the engine of growth in the world economy. This selection of topics has been designed to mirror the new realities of world trade and to present on these new phenomena, we have a truly international collection of highly respected speakers, each eminent in his or her field. As a collection, this suite of presentations would form the backbone of a course in international marketing at any level.

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Global advertising in the 21st century
29 min
  • Dr. Nükhet Vardar
  • Founder, El Izi Communications Consultancy, UK
The global marketing imperative
49 min
  • Dr. Michael Czinkota
  • Associate Professor, Georgetown University, USA
Risk management
31 min
  • Mr. Jim Sherlock
  • Trainer and Consultant, UK
Entry mode strategy in global marketing
41 min
  • Prof. Svend Hollensen
  • Associate Professor of International Marketing, University of Southern Denmark, Denmark
Exporting
64 min
  • Prof. Stan Paliwoda
  • Professor of Marketing, University of Strathclyde, UK
Export promotion in least developed countries: an overview of programs, challenges and prospects
37 min
  • Dr. Habte G. Selassie
  • Senior Lecturer, University of Bedfordshire, UK
Competing in foreign markets: a global perspective on national challenges
38 min
  • Dr. Michael McDermott
  • Assistant Professor, Northern Kentucky University, USA
Cross-boundary marketing: sensitivity to global convergence or global individualism?
33 min
  • Prof. Luiz Moutinho
  • Professor of Marketing, University of Glasgow, UK
Cross-cultural management: essential insights for international marketers
30 min
  • Prof. Nigel Holden,
  • Mr. Martin Glisby
Internationalization and SMEs: a practitioner's perspective
46 min
  • Dr. Michael McDermott
  • Assistant Professor, Northern Kentucky University, USA
The internationalization of family and non family-owned SMEs
46 min
  • Dr. Dave Crick
  • Victoria University in Wellington, New Zealand
Big markets for small companies
53 min
  • Prof. Peter Enderwick
  • Head, Department of International Management, Auckland University of Technology, New Zealand
Nation branding
48 min
  • Dr. Keith Dinnie
  • Associate Professor of Business, Temple University, Japan
Place branding and product-place image effects
91 min
  • Dr. Nicolas Papadopoulos
  • Chancellor’s Professor and Professor of Marketing and International Business, Carleton University, Canada
Recent trends in global advertising practice
53 min
  • Dr. Nükhet Vardar
  • Founder, El Izi Communications Consultancy, UK
Incoterms 2000
31 min
  • Mr. Jim Sherlock
  • Trainer and Consultant, UK
International product policy
36 min
  • Dr. Lakhdar Boukersi
  • Principal Lecturer in Marketing and International Marketing, London South Bank University, UK
International branding
43 min
  • Prof. T.C. Melewar,
  • Dr. Suraksha Gupta
India as an emerging market
20 min
  • Dr. Madhumita Banerjee
  • Assistant Professor of Marketing, University of Warwick, UK
Impact of Chinese culture on Chinese consumers
43 min
  • Dr. Junsong Chen
  • Lecturer in Marketing, China Europe International Business School (CEIBS), China
Brands across the Mekong: a dual case history
55 min
  • Dr. Tim Andrews
  • Senior Lecturer, University of Strathclyde, UK
International marketing planning: adaptation and standardisation
34 min
  • Prof. Demetris Vrontis
  • Professor of Marketing and Dean of the School of Business, University of Nicosia, Cyprus
Globalization and corporate social responsibility
29 min
  • Prof. Andrew McAuley
  • Pro Vice Chancellor (Academic) Southern Cross University, Australia