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> Home  /  Marketing & Management  /  Series  /  Pricing on Value
  This Customer Value Inc promotion expired on Apr 7, 2011. You may still browse the collection and obtain access to the series & talks.
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Pricing on Value - sample extracts available

Pricing on Value

    TARGET AUDIENCE

For all those wishing to be briefed on customer value based pricing including managers and executives in industrial and commercial enterprises who are looking to improve the profitability of their products and services, managers in sales, marketing and product management, business analysts, pricing managers, product strategists and academics and students of marketing.


    SERIES EDITOR(S)

Mr. Harry Macdivitt - Director, Axia Value Solutions Ltd., UK

Harry has nearly 20 years experience in general and marketing management consultancy and training. He has worked in the public sector, academic world, and manufacturing and services sectors with scores of SMEs and major international companies including Philips, IBM, BT, Nokia, Pall, DHL, Michelin, PII, Invitrogen, GIC Global, Frost & Sullivan and Siemens. He has extensive experience of new product identification, sales and marketing and management in high technology medical equipment. Harry has delivered training programs for corporate companies in the UK, EC, North America and China and is a regular presenter at the CIM. He also works regularly with growth-oriented SMEs. In addition to his training work, Harry is Director of several small companies specializing in high technology, medical devices and pricing consultancy. Harry is a Fellow of The Chartered Institute of Marketing and the Institute of Management Consultants and is past Chairman of the Scottish Branch of the Strategic Planning Society.


Series Online Publication: Aug 2010

Series Last Updated / Reviewed: Mar 2011



     Philosophy of CVBP

Challenge of value: building customer value through understanding - play sample talk extractChallenge of value: building customer value through understanding - view talk information

1. Challenge of value: building customer value through understanding (46 mins)
Mr. Harry Macdivitt - Director, Axia Value Solutions, UK

Conventional pricing (Part 1) - play sample talk extractConventional pricing (Part 1) - view talk information

2. Conventional pricing (Part 1) (83 mins)
Mr. Ricky Coussins - Managing Partner, Coussins Associates Ltd, UK

Conventional pricing (Part 2) - play sample talk extractConventional pricing (Part 2) - view talk information

3. Conventional pricing (Part 2) (36 mins)
Mr. Ricky Coussins - Managing Partner, Coussins Associates Ltd, UK

Differentiating - play sample talk extractDifferentiating - view talk information

4. Differentiating (68 mins)
Mr. Ian Thomas - Director, Marketing Generics, Oxford, UK

Customer Value Assessment for Value-Based Pricing - play sample talk extractCustomer Value Assessment for Value-Based Pricing - view talk information

5. Customer Value Assessment for Value-Based Pricing (56 mins)
Dr. Bradley T. Gale - Author, Managing Customer Value; Founder and President, Customer Value Inc., USA

Value based pricing on customer value - play sample talk extractValue based pricing on customer value - view talk information

6. Value based pricing on customer value (43 mins)
Mr. Mike Wilkinson - Director, Axia Value Solutions, UK

Value based selling - play sample talk extractValue based selling - view talk information

7. Value based selling (63 mins)
Mr. Alan Melkman - Managing Director, Marketing Dynamics, UK

Economics and value based pricing - play sample talk extractEconomics and value based pricing - view talk information

8. Economics and value based pricing (35 mins)
Dr. Iestyn Williams - Partner, RBB Economics, UK

EU competition law and illegal/abusive pricing - play sample talk extractEU competition law and illegal/abusive pricing - view talk information

9. EU competition law and illegal/abusive pricing (43 mins)
Prof. Barry Rodger - Professor of Law, The Law School, University of Strathclyde, UK

The value proposition - play sample talk extractThe value proposition - view talk information

10. The value proposition (30 mins)
Prof. Bill Donaldson - Aberdeen Business School, The Robert Gordon University, UK

     CVBP in specific industries