Marketing to Women:

For all those wishing to be briefed on marketing to women including brand owners, marketers and brand managers, media planners and buyer, advertising and media agencies, academics and students of marketing.

Andrea Learned, co-author of Don’t Think Pink: What Really Makes Women Buy – and How to Increase Your Share of This Crucial Market (AMACOM, 2004) is an internationally respected marketing to women and gender trend spotting expert. While she focuses on women as leading indicators of consumer behavior, she is also known to emphasize the inclusion of the emerging 21st century male consumer in her writing, speaking and consulting work. Andrea contributes to a wide range of publications and blogs, including Huffington Post, MPDailyfix.com, Women-omics.com and Learned On Women (http://learnedonwomen.com/), where she presents her most current analysis of consumer patterns and marketing best practices. She presents regularly to global business audiences and her opinions have been cited in publications from Adweek to the Christian Science Monitor and The New York Times. Andrea has a BA from the University of Michigan.