Communicating to the Young Consumer:

For all those wishing to be briefed on how to communicate with young consumers including brand owners, advertisers, designers, retailers, those working for government and charity organizations dealing with young consumers and academics and students interested in young people as consumers.

Barbie set up Family Kids and Youth with a small team of researchers seven years ago. An international youth researcher for over 20 years, she was formerly Director of the Family division of GfK NOP. She completed her PhD in child and adolescent psychosocial development at the University of Cambridge, Faculty of Education, where her research has looked at early adolescents' use of digital media. A trained child therapist, she has worked with young offenders and in secondary schools. Barbie regularly gives papers at international conferences, writes articles, and has appeared on TV and radio commenting on youth research. Barbie is spokesperson for the MRS on children's research. She is LEA Governor of a Primary School, and sits on the BBC Children's Editorial Advisory Board. www.kidsandyouth.com