Nonprofit and Voluntary Sector Marketing:

For all those wishing to be briefed on how the nonprofit sector uses marketing tactics in order to accomplish their mission, to operate effectively and to attract support including executive directors and leaders of nonprofit organizations, staff members of nonprofit organizations with marketing related responsibilities such as fund raisers, volunteer managers and heads of public relations, consultants working in the nonprofit field and academics and students of marketing and management, especially those with an interest in nonprofit organizations

Prof. Walter Wymer is a Professor of Marketing at the University of Lethbridge in Alberta, Canada. His research interests are focused upon the marketing needs of nonprofit and nongovernmental organizations. This includes marketing to volunteers, cause marketing, internet marketing and fund raising. Prof. Wymer has published articles and books on nonprofit marketing topics and given presentations at numerous academic conferences. He is Editor of the Journal of Nonprofit & Public Sector Marketing, North American Editor of the International Journal of Nonprofit and Voluntary Sector Marketing and former President of the Atlantic Marketing Association. He is an author of Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations (2006) and co-editor of The Routledge Companion to Nonprofit Marketing (2007). He was keynote speaker for the 2007 Australasian Nonprofit and Social Marketing Conference in Brisbane, Australia.