Marketing to the Older Consumer:

For all those wishing to gain an understanding of the 50-plus market and to engage with this large and diverse group as consumers, including brand owners, marketers and brand managers, media planners and buyers, advertising agencies, media companies and academics and students of marketing.

Dick is the Managing Director of the marketing consultancy, 20plus30, which specializes in advising companies on how to capture the buying power of 50-plus consumers. Before 20plus30 Dick worked in digital marketing, at the start of the dot com era. His first book Internet Strategies published by Palgrave Macmillan charted how the internet would change the fabric of business. The 50-Plus Market is Dick’s latest book. Dick is a training course director at the Chartered Institute of Marketing and a visiting lecturer at the London Business School. He has also taught at the American University in London and Southampton Business School.