Mobile Marketing:

For all those wishing to be briefed in how to leverage the mobile channel for marketing, including all the traditional and digital media players, brand and enterprise owners, mobile application developers, mobile carriers, mobile sphere regulators, academics and students of marketing.

Michael Becker is a leader in the mobile marketing industry. He is EVP of Business Development for iLoop Mobile, Inc., a leading mobile marketing software solutions provider. Michael has over 16 years of technical and business development experience and has worked in the global telecommunications, medical, electronic book, and custom solution test industries. In addition to his role at iLoop Mobile, Michael sits on the Mobile Marketing Association (MMA) Board of Directors (2005, 2007), is Founder and Co-chair of the MMA's Academic Outreach Committee and Founder and Co-editor of the MMA International Journal of Mobile Marketing. Michael is also a Ball State University Center for Media Design Industry and Research Fellow. He has written numerous articles on mobile marketing and is currently pursuing a Doctorate of Business Administration at Golden Gate University, San Francisco. Michael is focusing his research on the emergence of the mobile channel in the United States and its use for marketing.

Michael is Director of the Institute for Mobile Media Research and Assistant Professor of Advertising in the Department of Journalism at Ball State University at Muncie, Indiana. He has more than 20 years of executive brand management, advertising and marketing experience with two Fortune 500 financial services companies, a Fortune 500 energy company, a national accounting and consulting firm and an energy systems distributor. His research focus is mobile marketing and advertising. He is recognized as one of the leading academic mobile marketing researchers in the USA. Michael is the Co-editor of the International Journal of Mobile Marketing, Co-chair of the Mobile Marketing Association’s Academic Outreach Committee and Co-recipient of the Mobile Marketing Association’s 2007 Award for Overall Excellence. His work in brand management, advertising, writing, marketing and photography have earned him several awards, including an international Telly Award for radio advertising and a Pulitzer Prize as a news photographer at the Fort Wayne (Ind.) News-Sentinel.