4. Scenario planning
(41 mins)

Paul J.H. Schoemaker is the founder and Executive Chairman of Decision Strategies International, Inc., a consulting and training firm specializing in strategic management, executive development and multi-media offerings. Dr. Schoemaker also serves as Research Director of the Mack Center for Technological Innovation at the Wharton School of the University of Pennsylvania, where he teaches decision making and strategy part-time. For over twelve years he was a full-time professor in the Graduate School of Business at the University of Chicago specializing in strategy and decision sciences. Dr. Schoemaker has written over 100 academic and applied papers, including multiple articles in the Harvard Business Review, MIT's Sloan Management review and Berkeley's California Management Review. He is the (co)-author of eight books including Decision Traps, Decision Sciences, Wharton On Managing Emerging Technologies, Winning Decisions, Profiting from Uncertainty, Peripheral Vision and Chips, Clones and Living Beyond 100, and Brilliant Mistakes. He serves on the Boards of several companies.