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1. Introduction
2. What is a DAM
3. How to calculate ROI
4. ROI as it relates to DAM
5. Warning
6. Why bother with ROI then?
7. New compelling considerations
8. Types of DAM
9. What is ROI
10. How do you evaluate a good ROI?
11. Strategy is the key to ROI
12. It depends on who you have to convince?
13. It starts with people
14. Not everybody understands DAM
15. Content is evolving and exponential
16. Benefit analysis
17. Find a champion for the project
18. Define your assets
19. Photography
20. Video
21. Some facts
22. Documents
23. Document management
24. Audio
25. Audio of the future
26. Content analytics
27. Design
28. In an ideal world...
29. With assets comes responsibility
30. Taming your assets
31. Security
32. Safety
33. The value of DAM increases overtime
34. The social media campaign
35. Being social
36. Content marketing (1)
37. Content marketing (2)
38. DRM
39. Rich media
40. Rich media in action
41. The brand is a relationship
42. Brand control
43. Mash up world: doughnut marketing
44. DAM ROI takes a holistic approach
45. DAM procedures
46. Workflow without DAM
47. Workflow with DAM
48. Metadata (1)
49. Metadata (2)
50. Mircometa worlds
51. Preservation
52. Extending assets
53. Taxonomies talk to each other / Context
54. Knowledge Management (KM)
55. Business Intelligence (BI)
56. Data mining
57. Trends
58. Trends in the DAM space
59. Trends to watch out for
60. Common mistakes
61. Recommendations
62. The long tail of ROI
63. DAM is a tool that allows us to find new solutions

Topics Covered

• ROI as it relates to DAM
• Types of DAM
• What is ROI?
• Document management
• Audio of the future
• Content marketing
• Rich media
• Brand control
• Metadata
• The importance of the information
• Knowledge management (KM)
• Trends
• Common mistakes
• Recommendations

Links

Series:

• Digital Asset Management

Categories:

• Technology & Operations

Talk Citation

Publication History

• Published on November 14, 2010