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The 50-plus market: the importance of demographics and geodemographics
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The 50-plus market: the importance of demographics and geodemographics - play sample talk extract

    SPEAKER(S)

Mr. John Rae - Director of Business Development, CACI Ltd., UK

Following a degree in Mathematics, John spent 4 years in the fields of defense and alternative energy. John joined CACI in 1981 and initially worked as an analyst on market research sample design. He has managed a variety of teams at CACI covering areas such as retail planning, geographic information systems, European demographics and e-business. During these 28 years he has been involved in the development of a number of high profile, innovative products on the subject of consumer lifestyles covering areas such as geodemographics, demographic change, income, housing, spending, the internet and attitudes. John has built consumer classifications for a number of European countries and four generations of the Acorn classification in the UK. He is responsible for the development of new areas of business and special projects for CACI. These responsibilities include evaluating how published and non-published official data may be processed to provide new forms of information. John is on the editorial board of the Journal of Targeting, Measurement and Analysis for Marketing.

Talk Online Publication: Mar 2009

TOPICS COVERED IN THE 50-PLUS MARKET: THE IMPORTANCE OF DEMOGRAPHICS AND GEODEMOGRAPHICS

Introductory statistics on the 50-plus market - Demographic changes 1991 to 2001 - Spending power of the 50-plus - Preferred use of spare time - Segmenting the 50-plus market - The future of the 50-plus market

How to cite this talk:
Rae, J. (2009), "The 50-plus market: the importance of demographics and geodemographics", in Stroud, D. (ed.), Marketing to the Older Consumer: Techniques to target the fastest growing population demographic, The Marketing & Management Collection, Henry Stewart Talks Ltd, London (online at http://hstalks.com/go)

Direct talk access link:
http://hstalks.com/lib.php?t=HST83.2099_1_3&c=250

    DETAILED SLIDE INDEX

1. Introduction
2. Purpose of this section
3. Introductory statistics on the 50 plus market
4. The UK population, 2006
5. Demographic change 1991 to 2001
6. Sub regional distribution of population aged over 50
7. Age profile of ethnic groups
8. Educational qualifications
9. Public's image about the 50+ population
10. What people are forgetting
11. Spending power of the 50 plus
12. Over 50's have lower housing costs
13. Proportion of income spent on housing
14. Households with no housing costs
15. Economic hardships - background
16. Response to economic hardships
17. Debt compared to incomes
18. Spending power in different sectors
19. Sectors where spend declines with age
20. Sectors where age is less significant
21. Can't find the items that you want to buy?
22. Leisure activities
23. Preferred use of spare time
24. Online shopping in the 50+ population
25. Age may change leisure spending
26. Spend on major equipment for outdoor recreation
27. Segmenting the 50 plus market
28. The future of the 50 plus market
29. Expected further number of years of life
30. Live expectancy by social class
31. Long term growth of the 50 plus market
32. Regional variation in the 50 plus market
33. Sub regional changes - 20 year forecast
34. Summary - the 50+ market
35. END