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1. Introduction
2. Welcome to my blogosphere
3. Aims and objectives of this talk
4. Delineations
5. Vantage points
6. (The) media as object of analysis
7. Why and for whom?
8. Media research models
9. Which research method?
10. Quantitative research modes
11. Disadvantages of quantitative research methods
12. Qualitative research modes
13. Websites that challenge both research methods
14. Converging media - mixing methods
15. Object and level of analysis
16. A word about theory
17. Where do media theories come from?
18. World views do play a role in media research today
19. Empirical-positivist
20. Empirical-positivist's point of view
21. Interpretive-constructivist
22. Interpretive-constructivist's point of view
23. Critical-pragmatist
24. Critical-pragmatist's point of view
25. Where does this leave us
26. New vs. old media
27. Researching media in the internet galaxy
28. Automation, digitization and virtuality
29. New topics, new methods, new ethics?
30. Ongoing and emerging issues
31. Research is constituted by a lot of divergences
32. Summing up
33. Conclusions - where to from here?
34. Thank you
35. Literature
36. Biographical note

Topics Covered

• The history of media research
• Key debates and data-gathering techniques pertinent to both qualitative and quantitative modes of research
• Choices about research method relates
• Theoretical models
• Data-gathering methods
• Ideas about media and society along the spectrum that separates quantitative from qualitative research methods
• Recent challenges to established ways of undertaking media research
• Media convergence
• The increasing importance of the Internet
• Changing audiences, markets and business models that defy disciplinary and national borders
• How 'new' and 'old' media co-exist and compete with one another

Links

Series:

• Journalism

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on May 23, 2010
• Archived on April 12, 2022